Linda Sherman Social Marketing Author and Speaker

International, multicultural marketing pro, Linda brings a distinguished background of international subsidiary CEO/CMO to her Social Marketing expertise. These include CEO Club Med Japan, Barilla Japan and CMO Wal-Mart Japan. Linda Sherman has been featured and quoted in Forbes, The New York Times, Christian Monitor and other leading publications. She devised and implemented an innovative guerrilla-marketing plan for ZIMA in Japan that produced a lasting, profitable success. Linda has hands-on technical skills in building and search optimizing WordPress websites and an influential on-line presence. Linda teaches social marketing for business at the University of Hawaii. Her company, The Courage Group, provides websites, digital film, branding and social marketing strategy and training. Linda is also a personal branding coach.

Connect with Linda Sherman on Google+

About Linda Sherman

International, multicultural marketing pro, Linda brings a distinguished background of international subsidiary CEO/CMO to her Social Marketing expertise. These include CEO Club Med Japan, Barilla Japan and CMO Wal-Mart Japan. Linda Sherman has been featured and quoted in Forbes, The New York Times, Christian Monitor and other leading publications. She devised and implemented an innovative guerrilla-marketing plan for ZIMA in Japan that produced a lasting, profitable success. Linda has hands-on technical skills in building and search optimizing WordPress websites and an influential on-line presence. Linda teaches social marketing for business at the University of Hawaii. Her company, The Courage Group, provides websites, digital film, branding and social marketing strategy and training. Linda is also a personal branding coach.

Connect with Linda Sherman on Google+

ZIMA Succeeded in Japan with Illusion of Discovery Strategy

We launched ZIMA in Japan in 1996, three years after its debut in the USA. I was very fortunate to be given flexibility in repositioning ZIMA specifically for the Japanese market. Coors beer was sold in Japan by Asahi under license until 1995 when I set up Coors Japan as an independent … [Read more...]

WordCamp Joy Miami, LA and Everywhere

WordCamps are the WordPress Community gift to those creating WordPress websites whether you are a beginner or highly advanced. Tickets sell out very fast so if you hear of one in your area be sure to register quickly. You should also take advantage of WordPress meet-ups in your area. No other … [Read more...]

New Media Expo 2014 Photos and Highlights

The best part about the first day at a New Media Expo is seeing old friends. The second is making new ones. I also had the pleasure of attending some wonderful sessions. If you haven't gotten the virtual ticket to NMX yet, you should, just to see these. Opening Keynote with Lynette Young I'm not … [Read more...]

Your Personal Branding Plan

To clarify your personal brand, it helps to start with a series of questions. I suggest that you map them out. Personally, I like to use MindJet MindManager mapping software. Here are some questions that may help you with your map: Personal Brand Questions Do you have a personal … [Read more...]

Maximize Your Connections at Conferences

I love attending conferences. It combines two of my favorite things: learning and meeting new people. I always feel I get a good return on my investment of time. To ensure that you take full advantage of the opportunity to connect with people of interest at a conference, here is what I consider … [Read more...]

What You Are Missing on GooglePlus

Let those other people ignore GooglePlus and talk about it being a ghost town. Here are six of the most compelling reasons you should be on GooglePlus - both as a business and as an individual. 1. GooglePlus Communities 2. GooglePlus Local Pages 3. Hangouts and Hangouts on Air 4. Google … [Read more...]

Radio Show Archives

Interview at BlogWorld for SingularCity by Shaun Daily September 2008 Nina Price Push the Reset Button Show November 2010 Women in Business Radio June 2011 Starts at 24 minutes and runs to the end of the hour. Tonya Hall Radio Show December 2012 … [Read more...]

Linda Sherman on Tonya Hall Radio Show

Tonya Hall and I discussed Social Business, Social Media in Japan, GooglePlus and why you should be on it. It was delightful to be on Tonya's show. She is smart and fun! The Tonya Hall Radio Show show is described as offering captivating interviews from industry movers and shakers that have … [Read more...]