The best part about the first day at a New Media Expo is seeing old friends. The second is making new ones. I also had the pleasure of attending some wonderful sessions. If you haven’t gotten the virtual ticket to NMX yet, you should, just to see these.
Opening Keynote with Lynette Young
I’m not saying that Lee Odden wasn’t great and I love him but Lynette blew me away. I was fortunate to be able to spend time with her that evening at the Atlantic City Alliance reception.
Pat Flynn Tore Up the House
The room Pat was in was unfortunately too small so many people could not get in. The people fighting to get in was a demonstration of the top of his pyramid called raving fans.
Pat Flynn uses his wife’s being a raving fan for the Backstreet Boys as an example for how to create a raving fan. Their target market is teenage girls between 13 and 18. What happens to teenage girls between 13 and 18? They break up with their boy friends. BSB writes a song about break ups for them. Quit Playing Games With My Heart. Every line in the lyric appeared to be speaking to her. It connected with her. They get me! They were speaking directly to her. If you can describe the problem better than your customer they will assume you have the solution. Every fan thinks the song was written for them. This particular story focuses on moving a fan at the beginning of the pyramid from a casual audience to an active audience.
Cynthia Sanchez Pinterest Tips is Enough Justification to Buy the NMX Virtual Ticket
If you weren’t there you missed a super informative session. Cynthia is a model for something I strive to do in my presentations which is to pack my presentation with actionable information and useful tips. Cynthia packed a tip with every sentence. I’m not even going to tell what they were. So at least that her fans in the room can get a head start on you. Buy the ticket!
Here are some photos of Cynthia with her raving fans
Punk Video Panel Moderated by Tim Street with Michael Terpin, Glenn Ginsburg and Greg Benson
I actually cried during the Carrie Youtube video that Glenn Ginsburg had produced for Sony with Thinkmodo. It was that good. 52 million shares. AFTER you watch the video see my what might be a spoiler footnote* at the end of this section. If you were at NMX, you’ll remember Greg Benson from the closing keynote.
*the patrons were actors, both professional and recruited from nearby so there were no heart attacks and the venue did not suffer any non-return patrons. The venue had a surge of business because of the video.
Penn Jillette Did a Fabulous Closing Keynote the First Day
Penn’s keynote revealed him as an authentic lovely person. I am not usually a fan of “horror films” but after attending this keynote I will certainly be watching Penn Jillette’s movie, Director’s Cut. Aside from having lovable Penn in it, the film integrates social media (including Vine) as well as crowd funding into the plot.
Scott Stratten Killed It Once Again at His Jan 5 Morning Keynote
I have had the pleasure of seeing Scott Stratten present more than once. He is fabulous. Caught up with him at the Atlantic City Alliance Reception Jan 4th evening. You should love his UnPodcast and his books published by Wiley. He presented not only at the NMX keynote but at two other sessions. If you missed any of them, you can catch up with the NMX virtual ticket.
Amanda Blain Rocked Her GooglePlus Session
Amanda’s session was packed even though it was at the end of the day on the last day of NMX. (Amanda, Victor Harwood at Digital Hollywood does this to my session almost every time I present there. You can take it as a complement that they know you will fill the room anyway).
Amanda had nice solid G+ tips. She delivered with wit and grace in spite of a report that she was ill.
The Atlantic City Alliance Reception Had Great Food and I Got a Photo with Miss America!
Find them @VisitAC #DOAC (Elizabeth Cartmell – you need to add this to your business card). My husband, Ray Gordon, was born in Atlantic City so I have been there multiple times. They now face competition from surrounding areas that have opened casinos so give they are fighting back with attractions. Seeking online support from NMX attendees is a great idea. Next time they will bring more tiaras. Elizabeth said that they always put them out on the table but they usually get ignored. Our group grabbed them quickly and even men were wearing them. Tim Street says he was the first one.
Speed Dating Allowed Attendees to Have Scheduled One on One Chats
Here are photos I took/got taken with my camera in the halls of NMX
Taken at Lunch at NMX Another Great Gathering Opportunity
Meeting People Before and After In the Room NMX Sessions
Meeting People in the Exhibitor Space Including the Sponsors That Support NMX Happening
I WILL be posting these photos on Facebook, GooglePlus, Twitter etc. so please wait for that rather than grabbing screen shots. Thank you! I will also be updating this post. The link to the virtual ticket is an affiliate link. I post an occasional affiliate link for a few things that I love – but ONLY for things I love.