ZIMA Succeeded in Japan with Illusion of Discovery Strategy

We launched ZIMA in Japan in 1996, three years after its debut in the USA. I was very fortunate to be given flexibility in repositioning ZIMA specifically for the Japanese market. Coors beer was sold in Japan by Asahi under license until 1995 when I set up Coors Japan as an independent … [Read more...]

Linda Sherman on Tonya Hall Radio Show

Tonya Hall and I discussed Social Business, Social Media in Japan, GooglePlus and why you should be on it. It was delightful to be on Tonya's show. She is smart and fun! The Tonya Hall Radio Show show is described as offering captivating interviews from industry movers and shakers that have … [Read more...]