WordCamps are the WordPress Community gift to those creating WordPress websites whether you are a beginner or highly advanced. Tickets sell out very fast so if you hear of one in your area be sure to register quickly. You should also take advantage of WordPress meet-ups in your area. No other … [Read more...]
New Media Expo 2014 Photos and Highlights
The best part about the first day at a New Media Expo is seeing old friends. The second is making new ones. I also had the pleasure of attending some wonderful sessions. If you haven't gotten the virtual ticket to NMX yet, you should, just to see these. Opening Keynote with Lynette Young I'm not … [Read more...]
Your Personal Branding Plan
To clarify your personal brand, it helps to start with a series of questions. I suggest that you map them out. Personally, I like to use MindJet MindManager mapping software. Here are some questions that may help you with your map: Personal Brand Questions Do you have a personal … [Read more...]
Maximize Your Connections at Conferences
I love attending conferences. It combines two of my favorite things: learning and meeting new people. I always feel I get a good return on my investment of time. To ensure that you take full advantage of the opportunity to connect with people of interest at a conference, here is what I consider … [Read more...]
ZIMA Succeeded in Japan with Illusion of Discovery Strategy
We launched ZIMA in Japan in 1996, three years after its debut in the USA. I was very fortunate to be given flexibility in repositioning ZIMA specifically for the Japanese market. Coors beer was sold in Japan by Asahi under license until 1995 when I set up Coors Japan as an independent … [Read more...]