About Linda ShermanInternational, multicultural marketing pro, Linda brings a distinguished background of international subsidiary CEO/CMO to her Social Marketing expertise. These include CEO Club Med Japan, Barilla Japan and CMO Wal-Mart Japan. Linda Sherman has been featured and quoted in Forbes, The New York Times, Christian Monitor and other leading publications. She devised and implemented an innovative guerrilla-marketing plan for ZIMA in Japan that produced a lasting, profitable success. Linda has hands-on technical skills in building and search optimizing WordPress websites and an influential on-line presence. Linda teaches social marketing for business at the University of Hawaii. Her company, The Courage Group, provides websites, digital film, branding and social marketing strategy and training. Linda is also a personal branding coach.
Connect with Linda Sherman on Google+
New Media Expo 2014 Photos and Highlights
The best part about the first day at a New Media Expo is seeing old friends. The second is making new ones. I also had the pleasure of attending some wonderful sessions. If you haven’t gotten the virtual ticket to NMX yet, you should, just to see these.
Opening Keynote with Lynette Young
I’m not saying that Lee Odden wasn’t great and I love him but Lynette blew me away. I was fortunate to be able to spend time with her that evening at the Atlantic City Alliance reception.
Lynette Young delivering opening keynote for NMX
Lynette Young @LynetteRadio, Linda Sherman @LindaSherman, Amanda Blain @AmandaBlain
Pat Flynn Tore Up the House
The room Pat was in was unfortunately too small so many people could not get in. The people fighting to get in was a demonstration of the top of his pyramid called raving fans.
Audience at Pat Flynn Super Session Jan 4
Pat Flynn uses his wife’s being a raving fan for the Backstreet Boys as an example for how to create a raving fan. Their target market is teenage girls between 13 and 18. What happens to teenage girls between 13 and 18? They break up with their boy friends. BSB writes a song about break ups for them. Quit Playing Games With My Heart. Every line in the lyric appeared to be speaking to her. It connected with her. They get me! They were speaking directly to her. If you can describe the problem better than your customer they will assume you have the solution. Every fan thinks the song was written for them. This particular story focuses on moving a fan at the beginning of the pyramid from a casual audience to an active audience.
Pat Flynn @PatFlynn with his raving fans pyramid
Pat Flynn @PatFlynn caught just following his amazing presentation
John Kenney @johnnykaudio with Pat Flynn
Cynthia Sanchez Pinterest Tips is Enough Justification to Buy the NMX Virtual Ticket
If you weren’t there you missed a super informative session. Cynthia is a model for something I strive to do in my presentations which is to pack my presentation with actionable information and useful tips. Cynthia packed a tip with every sentence. I’m not even going to tell what they were. So at least that her fans in the room can get a head start on you. Buy the ticket!
In the meantime you can follow Cynthia on Twitter at @OSPinteresting, Pinterest and her website Oh So Pinteresting.
Cynthia Sanchez with pinnable quotes slide
Pinners Start Your Engines
Here are some photos of Cynthia with her raving fans
Traci Antonovich @thekitchengirl with Cynthia Sanchez
Cynthia Sanchez @OSPinteresting with Julie Fry @mompreneurtips, and Cynthia’s husband
Punk Video Panel Moderated by Tim Street with Michael Terpin, Glenn Ginsburg and Greg Benson
I actually cried during the Carrie Youtube video that Glenn Ginsburg had produced for Sony with Thinkmodo. It was that good. 52 million shares. AFTER you watch the video see my what might be a spoiler footnote* at the end of this section. If you were at NMX, you’ll remember Greg Benson from the closing keynote.
Glenn Ginsburg @glennjgi of Alliance Content Marketing
*the patrons were actors, both professional and recruited from nearby so there were no heart attacks and the venue did not suffer any non-return patrons. The venue had a surge of business because of the video.
Penn Jillette Did a Fabulous Closing Keynote the First Day
Penn’s keynote revealed him as an authentic lovely person. I am not usually a fan of “horror films” but after attending this keynote I will certainly be watching Penn Jillette’s movie, Director’s Cut. Aside from having lovable Penn in it, the film integrates social media (including Vine) as well as crowd funding into the plot.
Yay! I got a photo with Penn Jillette @PennJillette – one of the cool benefits of attending NMX
Scott Stratten Killed It Once Again at His Jan 5 Morning Keynote
I have had the pleasure of seeing Scott Stratten present more than once. He is fabulous. Caught up with him at the Atlantic City Alliance Reception Jan 4th evening. You should love his UnPodcast and his books published by Wiley. He presented not only at the NMX keynote but at two other sessions. If you missed any of them, you can catch up with the NMX virtual ticket.
Scott Stratten @Unmarketing at the Atlantic City Reception
Scott Stratten @UnMarketing with his UnPodcast partner and co-author Alison Kramer
Bob Jenkins @BobTheTeacher with Scott Stratten
Jay Soderberg and Scott Stratten. I met Jay when he had just transferred to social media within ESPN at Social TV Summit Nov 2012.
Amanda Blain Rocked Her GooglePlus Session
Amanda’s session was packed even though it was at the end of the day on the last day of NMX. (Amanda, Victor Harwood at Digital Hollywood does this to my session almost every time I present there. You can take it as a complement that they know you will fill the room anyway).
Amanda had nice solid G+ tips. She delivered with wit and grace in spite of a report that she was ill.
Paparazzi shooting Amanda Blain @AmandaBlain before her GooglePlus presentation: Lori Moreno @LoriMoreno KristiTrimmer @DragonFlyTweet Calvin Lee @MayhemStudios Richard Krawczyk @MrBluePrint. Adam Helweh @SecretSushi supervising.
Amanda Blain taking a question
The Atlantic City Alliance Reception Had Great Food and I Got a Photo with Miss America!
Find them @VisitAC #DOAC (Elizabeth Cartmell – you need to add this to your business card). My husband, Ray Gordon, was born in Atlantic City so I have been there multiple times. They now face competition from surrounding areas that have opened casinos so give they are fighting back with attractions. Seeking online support from NMX attendees is a great idea. Next time they will bring more tiaras. Elizabeth said that they always put them out on the table but they usually get ignored. Our group grabbed them quickly and even men were wearing them. Tim Street says he was the first one.
Yay! A photo with Miss America
Ruthy Otero @RuthyOtero and Miss America
Stephanie with Miss America
Tim Street @1TimStreet wearing tiara with Elizabeth Cartmell
Aaron Hockley @ahockley with @AmandaBlain
Chris Heuer @ChrisHeuer made it to NMX in spite of an injury and weather travel conditions so that he could speak at NMX.
The dynamic Adryenn Ashley with Jared Rauso, Kyle Copeland and Clark Buckner
Speed Dating Allowed Attendees to Have Scheduled One on One Chats
Share Engine founder Christopher Hussey with Pamela Herrmann and Laura Herrmann
Go Army!
Phil Hollows @PHollows and Heather Solos @HeatherSolos Feedblitz @Feedblitz
Modnique
Here are photos I took/got taken with my camera in the halls of NMX
Jennifer Kelton @BadOnlineDates kissing Calvin Lee @MayhemStudios
Mike Stelzner @Mike_Stelzner with Nina Amir @NinaAmir
@GinaCarr, @TerryBrock, @LindaSherman, @AndreaVahl and Vanessa Bogehold
@ChrisBrogan. Chris Brogan and I usually get a hugging photo at every NMX. This time we did a prom photo. Chris is looking great. Follow his activities with his work-out trainer!
Calvin Lee @MayhemStudios Always a delight!
Dave Taylor @DaveTaylor Writes for AskDaveTaylor, film, single male parenting and CEA. Attention single 40 – 50 year old women in Colorado. Dave Taylor defines “good man” not to mention, smart and a joy to be around.
@CoachDeb Deb Cole Social Media Community Manager for NMX
Deb Cole @CoachDeb NMX Community Manager with Jenn Leon NMX Media Relations Director
Taken at Lunch at NMX Another Great Gathering Opportunity
Lori Moreno @LoriMoreno, Kristi Trimmer @Dragon @DragonFlyTweet, Linda Sherman, Warren Whitlock @WarrenWhitlock and Richard Krawczyk @TheMrBlueprint
Meeting People Before and After In the Room NMX Sessions
Charlie Poznek Boomer Business Owner spotted my Boomer Tech Talk badge and gave me his card at the end of one of the sessions.
Meeting People in the Exhibitor Space Including the Sponsors That Support NMX Happening
Finally meet Martin Jones @MartinJonesAZ in person yay
Great guys at the Wiley booth Paul Chen @of_Mice_andChen and Peter Knox @peterknox @WileyBiz
WordPress Happiness Bar – always great to have you!
WPEngine – I use this server host for clients whenever I can. Center: @AustinGunter
Puracyn – Wound care is a nice product, already used my sample.
Go Army @GoArmy always nice to have you at NMX!
Tech Zulu Amanda Coolong @aCoolong interviewing @SuperKnockedUp’s Jeff Burns. Thank you for the live stream Efren!
I WILL be posting these photos on Facebook, GooglePlus, Twitter etc. so please wait for that rather than grabbing screen shots. Thank you! I will also be updating this post. The link to the virtual ticket is an affiliate link. I post an occasional affiliate link for a few things that I love – but ONLY for things I love.