WordCamp Joy Miami, LA and Everywhere

WordCamps are the WordPress Community gift to those creating WordPress websites whether you are a beginner or highly advanced. Tickets sell out very fast so if you hear of one in your area be sure to register quickly. You should also take advantage of WordPress meet-ups in your area. No other website platform community has nearly the breadth and strength of this one.

I had the great pleasure of attending WordCamp Miami May 30-31st.

I have previously attended WordCamps in San Francisco, Los Angeles, Orange County and New York City. WordCamps are always well worth my time as well as my expense to travel to the city they are held in.

Preparing for WordCamp Los Angeles WCLAX

Alex Vasquez, one the organizers for WCLAX found this excellent article by Anil Gupta on how to get the most out of a WordCamp.

I have spoken at many conferences. This is my first time to speak at a WordCamp and I am very excited to have the opportunity to give back to this wonderful community.

I will be speaking on Sunday, September 27th at 3:40pm

on Social Media Marketing Tips to Boost Your Online Reputation and Your Prosperity.
This is Business Advice for WordPress developers, an area that has expanded recently at WordCamps. There is always a track that is devoted to coding and more about WordPress itself.

Linda Sherman Social Media Slides and Notes from WordCamp Los Angeles WCLAX are Posted Here

Please click here for Online Reputation Social Marketing with Twitter Tips presentation slides and notes.

Linda Sherman personal branding for wordpress developers

Please note that links to my other websites are in the top navigation tabs of this site.

I’m sorry that I had to miss Jordan Quintal’s presentation on accessibility which was on at the same time as mine. There were other tough choices. Almost all of the presentations I did get to see were extremely useful. Great job of selecting speakers Greg Douglas! And overall kudos to Alex Vasquez, Natalie MacLees and Adam Silver!

WordCamp Miami Was a Special Experience for Many

I have been to WordPress meet-ups in Orange County, LA, NYC and San Diego as well as WordCamps in Orange County, LA, NYC and SF but I had never attended a WordPress Miami meet-up, so I was not familiar with their community. I was in for a pleasant surprise.

I grew up in Miami. I lived there from 4 to 19 years old. Miami has vastly changed and I most often notice that the most when I visit. But this WordCamp felt like a home coming.

‘This is our tribe!’

At the Saturday night party, Karri Cole came up to John Niernberger and I. She said ‘I am so happy to be with My Tribe’. John and I strongly agreed.

John Niernberger and Will Brubaker at WCMIA after party

John Niernberger (in from Kansas City) and Will Brubaker @webmechanicwill (now living in Panama) at WCMIA after party

Here we were with people who not only spoke our language, WCMIA truly felt like a meeting of kindred souls.

Karri is a very special presence, beautiful, smart, bubbly and spiritual all at the same time. She was also a strong reflection of the entire mood of WCMIA.

Karri Elizabeth Cole yoga pose WCMIA

Karri Cole @HoneyLabMedia reflecting the spirit of WCMIA

At some WordCamps, from time to time, you get the sense that the “cool kids” only want to hang out with each other. I can understand that. But at the same time, I think everyone enjoyed the all-inclusive vibe at WCMIA 2015. Everyone was with everyone.

This was greatly helped on Saturday night by having a buffet available at the WCMIA party venue (Thank you to Pantheon for sponsoring this party) and not trying to make it into a drunk fest. (Good to hear that there will be food at the Saturday night party at WCLAX!). Most everyone was there, since there was food. People were more than willing to buy their own drinks. The music was at a level that we could talk. It was more like the Saturday nights at the Automattic headquarters (San Francisco) WordCamps. (The San Francisco WordCamp has been replaced by “WordCamp US”. It is in Philadelphia this year and will be moving from city to city each year in the future).

WCMIA was very well organized. They had live streaming going for every session. The archives stayed up for a few weeks which was nice as it always takes some time to get videos up on WordPress.tv.

It seemed that I kept meeting people that I was meant to meet. To be honest, there may have been some effect from having grown up in Miami. (I left when I was 19). But I heard this from other people as well. While it seemed mystical at the movement, I think when you are in a certain zone, everything that happens just feels like it was meant to be.

There were 3 tracks on Saturday: How To; Content and Design; Developers
There were 3 tracks on Sunday: Business; All Users; Developers

At WCMIA, on Sunday, there was a Kids workshop (age 8 to 13) from 10am to lunchtime and they were invited to visit sessions during the afternoon.
I had never seen this before.

WCMIA kids workshop

Design UX and UI Sessions at WordCamp


Morten Rand-Hendriksen, who also teaches classes on Lynda.com (Lynda is now owned by LinkedIn) gave a WCMIA presentation that got special buzz because the attendees refused to leave the room. Morten is funny and smart and you don’t need to be tech savvy to understand what he is saying about website design.

A big point that Morten made was that only a handful of sites actually make money off of those banner ads you might host on your site. Unfortunately, Huffington Post and an increasing number others now have those hideous “related post” ads on their sites with embarrassingly bad articles they get paid for your clicking on. If there is a graphic with a related post you can bet it is one of these things. When the publisher of the website you chose to read content on presents real related posts to you they won’t have graphics, they will just be links.

It’s a little early to demand that your designer put the menu on the bottom of your mobile design as Morten suggests that is where it belongs for mobile but that may be available in the future. What he says about advertising on your website is very important. People do not want to see ads on your website. Rather than posting ads on your website, sell a service or a product, use it to boost your reputation.

Morten Rand-Hendricksen also provides the links from his talk.


At WCLAX, Andrew Bergeron @visualrhythm gave an excellent UX/UI Design presentation Saturday morning. In this section he spoke about building case studies.

Andrew Bergeron: Showing Off - The Art of the Portfolio. WCLAX

Andrew Bergeron: Showing Off – The Art of the Portfolio. WCLAX

Customer Service is an area of importance to many who participate in WordCamps.

There was a great panel at WCMIA called Sales, Onboarding, Customer Support with:
Andrea Rennick @Andrea_R
Chris Christoff @chriscct7
Cory Miller @corymiller303
Syed Balkhi @syedbalkhi

If you care about Customer Service, participate in Marsha Collier’s #CustServ Twitter chat on Tuesday 6pm PST.

At WCLAX, Dallin Harris gave a great Customer Service presentation on Saturday morning called Hit the Target: Client Satisfaction and Profitable Projects in One Easy Step I’ll come back and give you the link to it on WordPress.TV The chart in this slide uses Frederick Herzberg’s Motivator Hygiene Two-Factor theory.

Dallin Harris, principal Skyhook Interactive WCLAX  Customer service presentation

Dallin Harris, principal Skyhook Interactive made an excellent Customer Service presentation at WCLAX on Sept 26

Talk Code in the Developers Track at WordCamps

Of course, the developer’s track at WCMIA was cooking as well.

Nikhil Vimal WCMIA "Integrating Third-party APIs with WordPress"

Nikhil Vimal @techvoltz “Integrating Third-party APIs with WordPress”

WordCamps have Happiness Bars.

Here you can solve issues with your website and get questions answered by volunteers.
On Sunday afternoon the Woo team took over the Happiness Bar at WCMIA. A highly competent group of individual, I got some great tips from:
Mindy Postoff @bounding_steps
Will Brubaker @webmechanicwill
Caleb Burks @WPprodigy

At WCLAX, thank you to Joel Williams, @BlogTechGuy for working with me on 100% width settings.

Sponsors are always very much appreciated at WordCamps.

SiteGround has been steadily rising in popularity. I had recently moved a number of sites there and was happy to see them.

Linda Sherman with Siteground at WCMIA 2015

At the Siteground booth with Ivaylo Ganev and Anton Turbinov

They had a Jenga contest going at WCMIA. The goal is to pull out as many blocks as you can without the stack collapsing within 60 seconds. They have it again at WCLAX – so give it a try!!

SiteGround Jenga game at WCMIA

SiteGround Jenga game

WCMIA was very well organized.

I don’t know if David Bisset and his team did it on purpose or not but the time of year for visiting Miami seemed perfect. Late May was decent weather but not low tourism time. My rental car was the cheapest I had ever gotten there.

They arranged discounts on nearby hotels early in the process. I was very pleased with my Hampton Inn experience.

FIU the venue for WCMIA 2015

FIU the venue for WCMIA 2015

WordCamp Los Angeles WCLAX is being held at Cal State University Los Angeles. Universities are perfect venues for WordCamps because of the classroom setup and the wifi. It is always a challenge to get as much space as we want though. And of course the schools have to consider parking allocations.

About Linda Sherman

International, multicultural marketing pro, Linda brings a distinguished background of international subsidiary CEO/CMO to her Social Marketing expertise. These include CEO Club Med Japan, Barilla Japan and CMO Wal-Mart Japan. Linda Sherman has been featured and quoted in Forbes, The New York Times, Christian Monitor and other leading publications. She devised and implemented an innovative guerrilla-marketing plan for ZIMA in Japan that produced a lasting, profitable success. Linda has hands-on technical skills in building and search optimizing WordPress websites and an influential on-line presence. Linda teaches social marketing for business at the University of Hawaii. Her company, The Courage Group, provides websites, digital film, branding and social marketing strategy and training. Linda is also a personal branding coach.

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