International, multicultural marketing pro, Linda brings a distinguished background of international subsidiary CEO/CMO to her Social Marketing expertise. These include CEO Club Med Japan, Barilla Japan and CMO Wal-Mart Japan. Linda Sherman has been featured and quoted in Forbes, The New York Times, Christian Monitor and other leading publications. She devised and implemented an innovative guerrilla-marketing plan for ZIMA in Japan that produced a lasting, profitable success. Linda has hands-on technical skills in building and search optimizing WordPress websites and an influential on-line presence. Linda teaches social marketing for business at the University of Hawaii. Her company, The Courage Group, provides websites, digital film, branding and social marketing strategy and training. Linda is also a personal branding coach.
Connect with Linda Sherman on Google+
Your Personal Branding Plan
To clarify your personal brand, it helps to start with a series of questions. I suggest that you map them out. Personally, I like to use MindJet MindManager mapping software.
Here are some questions that may help you with your map:
Personal Brand Questions
Online Reputation Specific Questions
– Do you concentrate on one blog for your personal brand?
– Do you need more than one blog to cover niche strengths?
In the following two brief interviews, I think you will find some useful nuggets about managing your personal brand.
Mari Smith, who has very successfully built her personal brand points out how she is mindful about what she posts online.
Stefanie Michaels (@AdventureGirl) makes the point that it is important to get our where people can meet you in person. Your online brand is supported by offline persona as well.
Of course, social media is social and revealing our personalities has benefits, as Rohit Bhargava points out in his book Personality Not Included.
Some recent Personal Branding and Online Reputation articles you may find helpful:
Are You In Control of Your Online Reputation by Dorie Clark
How Lance Armstrong Has Helped Us Resist the Temptation to Lie by Kare Anderson
Pay Yourself First by Jeremiah Owyang
Build Your Personal Brand with These Books by Linda Sherman
How Do You Organize Your Contacts?
I have been using FileMakerPro for my CRM database for many years but I recently began testing the Social CRM software, Nimble and it looks like an effective tool.
MediaChat Twitter Chat Thursday Jan 17. You are welcome to participate.
We are going to be discussing the topic of Personal Branding on the Twitter Chat called MediaChat on Thursday, January 17th from 10 – 11pm ET. If you have never participated in a Twitter chat before, here are my Twitterchat tips.
Please note that this time, even though I am the “guest” for Thursday’s chat, everyone participating is invited to answer every question. I think this may make it easier to have a group discussion on the topic.
If you have never participated in MediaChat before, it is a great group of people hosted by Aaron Kilby. During the chat Aaron asks questions from @Kilby76 so make sure to follow him there. You will also find it useful to follow @Media_Chat. My Twitter address is @LindaSherman. Note that Aaron has created a Facebook Group and a GooglePlus community for MediaChat where useful discussions are held.
I will update this post with selections from the results of the chat. If you have any additional reference links that you would like to see included, could you kindly put them in the comments.
JAN 17 MEDIACHAT RESULTS WITH PERSONAL BRANDING THEME
I was pleased with the questions I came up for the chat:
They were both easy to answer and allowed people to express a difference of opinion or perspective.
A rich and lively discussion ensued from our participants…. in spite of competing with Lance Armstrong’s confession on Oprah in the same time slot.
Q1. What does Personal Brand mean to you? (we are looking for definition)
Q2. What do you consider TOO self-promotional for Personal Brands on social media
Q3. Is it essential to your personal brand to own your own website?
Q4. Are LinkedIn’s recent changes helpful to our Personal Brands?
Q5. Who is your most recent inspiration for Personal Branding/Online Reputation Management?
Q6. What have you done lately to enhance your Personal Brand?
Q7. What tools do you use to keep track of your contacts to maintain interaction?
Q8. Have Facebook and GooglePlus made it harder to maintain a pseudonym Personal Brand?
Q9. Are your opinions about politics and/or religion part of your Personal Brand?
Since I was the “guest” being interviewed. First here are my answers. I would love to be able to share the entire transcript from this chat with you but sadly the great Twitter Chat archive tool, Hashtracking is in a brief transition period. I have pulled in a sampling of tweets. If I have missed something you loved, please share the URL to it (click on the time of the tweet) in the comments.
Tweets from the MediaChatters
Q1
Q2
Q3
Q4:
Q5:
Q6:
Q7:
Q8
Q9
Extra
As usual, Ray Gordon’s quips were in fine form:
Since I am a good audience but not a great humorist, my husband and business partner, Ray is a nice balance to my Personal Brand and I am so appreciative that he will come out and share Twitter chats with me.
Featured Photo for this blog post explained:

These are four elements in my Personal Brand:
– Social Marketing expertise (Forbes article)
– Fitness (Go Army photo from Jan 2013 New Media Expo event in Las Vegas)
– Speaking/Training
– CEO/CMO executive experience in Japan